Our Impact
Progress Shouldn't Come at the Expense of What Makes Us Human.
We believe technology should make life better, not replace the things that make life worth living. Artificial intelligence is changing our world in extraordinary ways. It offers tremendous possibilities, but it also raises important questions about the future of human creativity, authentic relationships, meaningful work, and the natural world we share. We believe those things are worth protecting. That's why Actual Intelligence for Good is more than a collection of designs with something to say. It's also a way to turn those ideas into meaningful action.
Every tee, hoodie, and sweatshirt sold helps support the things that make us human.
Every Purchase Makes a Difference
We believe doing good should be simple, meaningful, and transparent.
For every tee, hoodie, or sweatshirt sold, we donate $2 to a nonprofit organization supporting one of our four causes.
You choose the cause that matters most to you, and we direct the $2 contribution to the organization we've selected to support that cause.
And because we believe human creativity deserves more than recognition, we're taking an additional step.
For every tee, hoodie, or sweatshirt sold from our Human Creativity Collection, we pay an additional $2 directly to the artist who created the original design. That means every purchase from the Human Creativity Collection generates $4 in total giving and artist support.
Four Causes. One Purpose.
We've selected four causes that reflect our belief in a future where technology serves people, communities, and the planet.
Human Creativity
Because imagination, originality, and human expression matter.
Art, storytelling, music, and creative expression are essential parts of being human. As technology makes it easier to generate content, we believe it's more important than ever to nurture the imagination and originality of real people.
An organization we've selected to support: 826 National
826 National supports a network of youth writing organizations that help young people develop their writing skills, discover their voices, and experience the power of their own creativity.
By supporting this work, we're investing in a future where young people don't just consume content. They create something of their own.
Genuine Connection
Because no technology can replace being there for one another.
In an increasingly digital world, real human connection matters more than ever. Friendship, empathy, kindness, and simply taking the time to listen give our lives meaning.
An organization we've selected to support: Love for Our Elders
Love for Our Elders works to combat loneliness and isolation among older adults by connecting people through handwritten letters and simple acts of kindness. It's a reminder that sometimes the most meaningful connection doesn't require sophisticated technology. Just a little time, a little thought, and a lot of heart.
Meaningful Opportunity
Because technological progress should create opportunities, not leave people behind.
AI and automation are transforming the workplace. While new opportunities will emerge, many people will face disruption, uncertainty, and the need to develop new skills. We believe everyone deserves the opportunity to adapt, grow, and find meaningful work in a changing world.
An organization we've selected to support: Workforce Advancement Project
Workforce Advancement Project helps individuals navigate a rapidly changing economy through workforce training, digital literacy, AI readiness, and career development resources.
By supporting this work, we're helping advance the idea that the future of work should be built around human potential, not simply technological efficiency.
The Natural World
Because some things are too important to replace, replicate, or pave over.
Our forests, mountains, deserts, rivers, wildlife habitats, and public lands are irreplaceable. As the demand for energy, infrastructure, and development grows, protecting these places becomes increasingly important. We believe technological progress should respect and preserve the natural world that sustains and inspires us.
An organization we've selected to support: Conservation Lands Foundation
Conservation Lands Foundation works to protect and restore America's National Conservation Lands, supporting grassroots organizations and communities dedicated to preserving these remarkable public places. By supporting this work, we're helping protect wild landscapes, wildlife habitats, and public lands for generations to come.
Human Creativity Deserves Human Support
Our Human Creativity Collection features original designs created by real people, celebrating the imagination, individuality, and creative spirit that no algorithm can replace. For every tee, hoodie, or sweatshirt purchased from this collection, $2 goes directly to the artist, in addition to the $2 charitable contribution directed to the cause you choose. We believe the people who bring original ideas into the world deserve to share in the value of their work. It's not just about celebrating human creativity. It's about supporting the humans behind it.
Growing Our Impact Together
We're starting with four causes and four nonprofit organizations whose work reflects the values behind Actual Intelligence for Good. As we grow, we will to share updates about our charitable contributions, the artists we support, and the difference these organizations are making.
Our goal is simple: to turn everyday purchases into meaningful support for the people, places, and possibilities that matter.
Made by Humans. For a Better Future.
We aren't against progress. We're for a future where progress makes us more human, not less. A future where creativity flourishes. Where people connect in meaningful ways. Where opportunity is shared. And where the natural world remains wild and wonderful.
Every design is a conversation starter. Every purchase is an opportunity to make a difference.
Actual Intelligence. For Good.